A misconception that needs to be cleared is that mobile apps are not only for the big brands. It is not necessary to be a big business like Facebook or Amazon to have your own mobile app. Even small businesses are increasingly turning to a mobile app of their own to promote their business. This is because an app apart from promoting business also helps in creating brand awareness and winning customer loyalty.
If you own a business and are not sure whether you need to invest in brand identity creation and mobile application development, then read through these ten signs.
- It’s being used by your competitors
In case your competitors are already employing this technology, then you need to follow suit if you want to compete with them effectively. Small businesses are now turning towards online marketing and mobile development is an aspect on which they lay a lot of importance.
- Customers are turning towards mobile
Smartphone users spend 3 hours daily on their mobile phones. The majority of them look towards finding business and products and services. By engaging with customers in mobile development, you draw closer to them.
- Mobile apps work in harmony with social media
People spend most of their time on social media such as Twitter and Facebook. Mobile apps help you integrate social features with ease. These could be options such as likes and comments. Through such options, you can enhance social standing and publicity.
- Mobile apps help build your brand
The main goal of any business is to promote brand awareness in the eyes of the customers. Mobile development allows you to make your brand become more popular and increase its recognition. By investing in mobile apps, you can now greatly increase brand awareness.
- Mobile development allows your business to remain open 24/7
These days, customers prefer to browse on their smartphones for shopping instead of desktops. Mobile apps allow your business to remain open 24/7 as mobiles are accessible to customers all the time.
- Customers can be notified about new products and services
The mobile app allows you to display your products and services to your customers. Customers can now avail all information in one stop. This means that you can notify them of any new products and services.
- The convenience provided to customers
Smartphones are easier to handle as compared to desktops. Mobile apps bring in the additional advantages of flexibility and usability. What makes the mobile apps convenient is that once they are installed, the customers can easily access all the information regarding your products and services.
- Customers are inclined emotionally towards their phones
Recent research suggests that people, especially women are more emotionally inclined towards their mobile phones. This implies that people can go without food but not without mobile phones. You can capitalize on this aspect to provide an experience with apps to customers that will increase their emotional connection with your business.
- Avail the presence of Google on mobile apps
One of the advantages that you can gain by investing in mobile apps is that Google has started indexing mobile apps. Now you may avail yourself access to the app indexing process with a mobile app. The mobile app has to be powerful even though simple in such a case. This means that your business can now be found through search engines. This will lead to increased visits to your apps.
- The large young audience on mobiles
By the end of 2016, 75% of the younger generation are expected to be smartphone users. Since the younger generation spends the greatest time on mobile phones, this necessitates the need to engage the young audience with the help of new technology.
About Author:
Kate Silverton is the author of the blog. She is a great blogger and freelance copywriter. She invested her content in different niches and for different blogs. She actually made his passion into a profession by working as a freelance blogger at OctaLogo.com. The designing agency is providing custom logo, web, and app development services around the globe.