A recent study states that 76% of consumers who search for nearby products or services online visit the business within 24 hours? Another important statistic is 28% of all local search results ended up as a customer.
The internet has enabled new ways for local businesses to find and connect with customers. This is great because it gives small businesses a chance to compete with large companies that depend on large-scale marketing. Before you implement effective local SEO, make sure to consult with Local SEO companies that already worked with some successful local businesses.
If you want to keep your head up in local search rankings, make sure you have read all the six tips we shared here.
- Build a Google My Business (GMB) Profile
It’s important to create a Google My Business listing in order to rank well. One of the first steps is to include your business name, address, phone number, website URL, and business description.
The second important thing is that GMB ratings and reviews are trust factors. According to a report of Moz, verified Google My Business listing profiles are the main factor that drives traffic to local businesses.
You need to get a complete profile before you can make your account verified. Google provides you with a progress bar that shows your progress as you write your profile.
It is important to list your products or services niche as a secondary business category. When selecting this, Google will recommend you to select the main category from a few preset options. After selecting the main category, you can pick your secondary categories.
- Business Listing on Popular Directories
After you create a Google My Business profile, you can post information about your business in local popular directories. You can be certain to see this technique in other local SEO guides, as it is one of the most powerful techniques you can use in search engine optimization.
Popular directories you need to target:
- Infobel
- Yelp
- Angie’s List
- True Local
- HotFrog
- Pink Pages
- Crunchbase
There should be business directories that you can use to find local businesses nearby. Adding listings to your local popular directories will boost your local keywords.
- Do Not Provide Wrong NAP Information
While you’re creating a business profile there are some things, you’ll want to make sure of with your name and place (NAP) information. When your listings have correct information, it’s easy for Google to trust your business. Google is not able to know which information is correct, so you might encounter an error if the user supplies false data.
Google may stop showing these listings, it’s likely due to an incorrect telephone number or some other problem with your business details.
It is vital that your name, address, and phone number be accurate in all of your marketing materials. It’s also important that they are consistently presented the same in various listings.
- Find Out Local Search Terms
One important basic of local SEO strategy is identifying local keywords. Your business will want to target shorter, but more difficult to find keywords that have a good volume of search but less competition.
As an example, if you have an SEO agency in Melbourne, you’ll compare different variations of keywords like “SEO company Techabout”, “Melbourne SEO agency”, etc.
- OnPage Optimisation with Local Keywords
After finding keywords your website is focused on, you’ll want to prioritize these terms and include them in your site’s content. They can be incorporated somewhere to help rank accurately for keywords related to theirs.
Here are a few basic summary points about improving your onsite SEO.
You want to ensure your home page and service pages feature the keywords you want to rank for in the:
- SERP Title
- URL
- Meta description
- Content
- Headings
Try to use your keyword phrase in the URL if you can. Keywords should be used naturally to avoid spamming your work and making it harder for people to get through.
- Write for Local
Over half of the websites, you see a focus on non-local topics. While internet marketing can be useful for boosting the number of people that find your products and services, focusing on local business traffic is more likely to increase the level of engagement within your community. It is essential that you create local content alongside your main, national content. This will engage more leads, increase customer satisfaction and boost your bottom line.
You can create content around various topics related to your business. Best match: Your content can have a specific affinity that is relevant to your local audience with the use of certain keywords.