With all businesses in Thailand still feeling the effects of the COVID-19 pandemic, the country’s enterprises are still exploring all available options in finding the best ways to run their companies. In the capital city of Bangkok, the government is banking on technology to lead a recovery of the economy. And perhaps it’s no coincidence that digital agencies in Bangkok are being tapped more and more to partner with companies that want to start marketing their products and services on the internet.
A Valuable Lesson
Businesses all over the world have learned a valuable lesson from the disruption of the pandemic. Those companies that had turned to the internet early on when lockdowns and quarantines were starting to become a normal thing, weathered the storm a lot better than companies that relied on brick and mortar stores.
Being agile enough in your operations to pivot when it became obvious that a new business model was needed was the saving grace for a lot of brands in Thailand and around the world.
The business world embraced this new transactional business model in record time. But for many companies, digital marketing is still a relatively new endeavor and one they couldn’t navigate without an experienced, skilled, and creative partner. And the uncertainty of the next few years has made relying more on digital marketing a necessity.
Choosing a Digital Partner
But how does a company choose a digital agency to partner with? Unfortunately, many companies have little idea what the work of a digital agency actually entails, so they have no way of measuring the performance of the various companies.
A comprehensive digital agency has to provide the creativity to create a marketing strategy that fully utilizes all the channels available on the internet. This means creating meaningful and impactful ads that cast your brand in the best light and further your corporate message while effectively publicizing your products and services.
The strategy should include, but not be limited to, content marketing, social media advertising, influencer utilization, and display advertising on a major browser like Google. The ads should also utilize the right format and media. Display and social media ads have many formats and ways to present ads like slide shows and videos. Choosing the right format for your product category is important and should be researched.
When you realize that a brand can have several ad campaigns running on all the social media platforms at once, the scope of the digital agency work starts to become clearer.
But the digital agency is also responsible for maintaining your brand’s website and performing tasks designed to raise your site’s ranking within Google’s criteria. Link-building is one of these quiet, unseen activities that can be vital to creating brand awareness.
To learn more about the job of an experienced digital agency, contact Primal. We’re an award-winning, Google partner, digital agency based in Bangkok. We can help brands get started a d up to speed in digital marketing and increase their conversion rate and bottom line.