Samsung has deployed loads of smart tactics for the forthcoming launch event of the galaxy S4. They are ready to release the phone on the 14th of March at an event that will be held at New York. The company tweeted this. Moreover, the Company has gone the extra mile and has asked mobile enthusiasts to come and meet the new Galaxy. It has also been innovative in its tagline that has used the numerical 4. The tagline reads “Ready for the show” Samsung now is doing well in the market with its signature Galaxy S3.
The launch event of the S4 is going to be launched on March 14th at 7 PM ET. This Event is going to be streamed live on the YouTube page of Samsung Mobile. The Company has already confirmed where it would be holding a launch event for the S4 however there are lots to be disclosed once the mobile is released. The market has been flooded with a stream of rumours as nothing has been officially disclosed about the new phone and its specs. This phone sports the Android Jelly Bean 4.2.2, and it will boost of eight core Exynos Processor with a graphics-processing chip that is separate. The display of this phone will be about 4.9 inches with a rear MP camera. The video capability will be 1080p, and the front will have a 2MP camera.
Samsung also has plans to make the device further secure with an added layer of security in the guise of the Knox software it will deploy. This has been done keeping in mind the security of corporations and government agencies. They need right and full proof security. This will be of great help to them.
The Company has laid down the venue of this Event will be the Radio City Music Hall. The invitations have not clearly stated as to what specifications will unfold. There are heavy rumours that this phone is going to replace the Samsung Galaxy S3.
There has been news of the forthcoming Samsung Galaxy S4 since December. It has made headlines and is one of the most discussed and rumoured smartphones of the New Year. In 2012 when the Samsung Galaxy S3 was launched there was a lot of anticipation in May. Samsung was clever as it released the smart phone in various locations of the world to heavy demand. The device was well received and at the same time topped sales charts in most nations. Tiff date this smartphone has sold over forty million devices across the globe. This has helped Samsung to reach the top and be put of the mobile map.
Besides the above, the marketing campaign for this phone series has been quite strong. The company now is a brand to reckon with. It has come into the public eye and today it has caught up with Apple. The above should not come as a surprise to consumers as the March 14th event has been welcomed by many mobile enthusiasts all across the world.
When compared to Apple you will find that Samsung is not a master of launch events at all. This does not mean that it is bad or launches events that are inferior in substance. It has in fact not perfected these events well however it somehow does a reasonable good job. The difference between the two again lies in another aspect. Apple loves to keep its launch events simple because Samsung loves lavish events for its device and product launches. We have to wait and see what it has in store for us on the 14th of March.
